ASP has been positively active in the event, exhibition and conference market since it's inception. We believe that by helping the face-to-face industry grow then not only do the organisers benefit but also so do all the industry suppliers as well. To increase the events slice of the overall marketing pie we have worked closely with trade show and event associations around the world.
Industry Support & Partners
International Association of Events & Exhibitions (IAEE)
We have been active members of IAEE since 2006.
- ASP helped the IAEE launch The Center website which is a huge resource of all event's related materials.
- We have provided 7 chapters of the IAEE with free websites to promote their events.
- We talk at IAEE events about social media, search engine optimization and revenue generation.
- Melissa Ooi has participated in the IAEE's Future Leader program and also chaired the committee in 2010.
The Society of Independent Show Organizers (SISO)
SISO is an organization that primarily works with for profit organizers. They host 2 major events per year in the USA: The CEO Summit and the Executive Summit. SISO has a strategic relationship with UFI.
- ASP Design created the new logo and identity for SISO.
- ASP built and mantains the SISO website.
The UK Association of Event Organisers (AEO)
ASP has worked very closely with the AEO for many years (since 2000). It is our philosophy that we should be active in the industry and to support the industries growth.
- ASP has provided the AEO, ESSA, AEV, FaceTime and the EIA with websites.
- We have delivered the online marketing tools to the AEO and are also a Design Partner.
- We have designed websites and offline branding for the AEO and their events including Conference, Marketing, Sales & Operations forums.
- We have spoken at AEO events.
FaceTime promotes the face-to-face industry. FaceTime has access to a bunch of boffins (their words!) that have proved events work! For example, 63% of people say they would like to buy from an event.
- ASP built and helps to maintain the FaceTime website.